Find the right market, understand your audience and build products for real demand. Get the validated insights you need to raise, gain traction and scale your mission-driven venture.
Most founders build their business from their own assumptions and they're making high-stakes choices about their product, market, audience and offer without real evidence. But the reality is harsh:
of startups fail because they build something for which there is "no market need."
Source: CB Insights
You know your idea too well, and you expect customers and investors to see what you see. They don’t. This gap kills your traction.
We close that gap by giving you the market signals that show where you can win and what to build next.
We run focused research sprints to uncover the signals you need for:
Which markets should you enter, and where do you have the highest chance of traction?
Where should you concentrate your limited resources to crack marketing, sales and distribution?
Which audience segments should you target, and how should you position yourself to win them?
What should you build, and which features should you prioritize?
How should you structure your revenue model to maximize impact?
What to show to investors to secure your next stage of growth?
We combine synthetic and traditional research to uncover audience insights and turn them into decisions you can act on. Synthetic research gives us speed and breath. Human validation gives us depth and truth. Together they create a faster, clearer and more reliable way to understand your audience and build a strategy than traditional research alone.
We lock one key decision you need to make, define what we must learn, list the options, then turn them into a research plan.
We generate a set of options for product prototypes, features, positioning and offers, then stress-test them with synthetic audiences. This shows what has traction and what fails before we invest in human validation.
We take the strongest ideas to your real audience through interviews. We keep what lands and cut what fails. Every recommendation is tied to their feedback and observed behaviour.
We turn validated insights into decisions and actionable next steps your team can apply across product, marketing, sales and distribution immediately.
Most teams lose months chasing the wrong market or building an invalid product. We remove that risk by giving you evidence before you make a bad decision.
Most ventures lose 6 to 12 months in a market that never had a chance. We show you where traction is possible before you commit.
Teams often scale ideas the market doesn’t want. We validate your revenue model, your product versions and offers upfront so you build only what has real demand.
We analyse competitors, demand and behaviour to show where you can win. Expansion becomes a decision, not a gamble.
We map alternatives and decision drivers so you see exactly how to position yourself in a way customers and investors understand instantly.
Don't get locked into fixed retainers for static decks. Tie your investment to milestones and shared risk, ensuring your incentives are fully aligned with success.
Get the speed of synthetic testing backed by the honesty of real life. We use AI to widen the net, then real interviews to verify the truth.
Stop building on opinions or AI hallucinations. Ensure every decision you make is grounded in validated behavior and commercial reality.
Don't settle for a PDF that dies in a folder. Get a strategy tied to actual business impact that you see in the success of your mission.
Whether you are raising your first round or preparing for an exit, you need to prove your mission has a real potential. We give you this proof.
Investors love missions, but they invest in markets. We validate your problem-solution fit so you walk into investor meetings with data that proves demand exists.
Your growth depends on choosing the right market, message and feature set. We show you exactly which levers drive traction so you don't spend your limited resources on guesses.
Buyers pay for future potential. We provide the customer evidence that proves your market position is strong and your next growth horizon is real.
Hi, I'm István. I spent ten years leading strategy and performance marketing projects for global brands, and one pattern kept repeating: teams were making high-stakes decisions without real understanding of how people think, choose and adopt new products. The cost of getting those decisions wrong was huge.
I started Sonder to fix that. I work in a way that’s grounded in real market behaviour: listening first, testing assumptions and giving founders evidence they can use to move their mission forward. I partner with founders who can’t afford to make the wrong business bet and who want their next move backed by proof. If you want to build your business on evidence rather than opinions, we’ll work well together.
Book a Discovery Call
Join us for a free consultation. Bring your most important strategic questions and we show you exactly how we can test and validate them before you make a business mistake.